GEG goes Racing

2008-04-10

Garage Equipment Group (GEG) have just signed a deal guaranteed to make a lasting impression. The Wirral based nationwide supplier has just signed a sponsorship deal with the SCCC Seat Cupra racing team - DRM-M Sport. The team will be led by driver Daniel Rowbottom who is tipped to be the next up and coming performer of the season.

The Seat Cupra Championship is the support race for the British Touring Car Championship.

Both GEG and sister company GEG Diagnostics will be main sponsors of the team. In celebration of the new partnership, GEG are entering all customers into a prize draw to win 2 VIP tickets to the Oulton Park race in Cheshire on 27th July 2008. The VIP ticket offer will include breakfast, lunch, an opportunity to meet the drivers and watch all the days races, including the 3 rounds of the British Touring Car Championship.

2nd prize for the runner up will be to win 2 tickets to a Red Viper Racing event at Oulton Park on the 18th, 19th or 20th of July.

‘I’m an avid motor sport fan and having seen the thrill and successes of the DRM-M Sport team in 2007, I knew they were the team I wanted to sponsor in 2008, and we wanted to share this experience firsthand with some of our customers.’ commented Group Chairman Carl Allenson.

GEG Diagnostics Director Andrew Dimond commented ‘ As well as allowing us to be associated with a sport we are very passionate about , this sponsorship will also allow our customers to see that we are serious players in the industry and strengthen our brand qualities and image to make GEG a well known name’.

The 12 month deal includes media coverage from major TV channels ITV1, ITV4, Sky Sports and Setanta Sports. Visit www.garageequipmentgroup.co.uk for regular updates on the DRM-M Sport team races.

For more information on the Seat Cupra Championship visit www.seatsportuk.co.uk/sport

For more details on Red Viper Racing visit www.redviperracing.co.uk

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